Case Study: A multi-national extractive company was faced with a reputational threat sufficient to consider withdrawing from several Western Markets.
Challenge: As a result of a global campaign targeting the company’s assets, numerous clients had dropped the company’s products and caused a collapse in revenue across a swathe of markets. As a consequence, the company was looking to retrench to a number of core geographies to sell it products.
Solution: Harquebus provided a campaign plan to address the activist strategy from initial triage messaging to a coherent crisis management response, which put the company on a proactive rather than reactive footing. We also addressed activist concerns by suggesting change to company processes while maintaining shareholder value.
Result: The company rebuilt its reputation and regained its client base allowing it to continue in previously profitable markets. Its transformation of business processes led it to be considered a halo company across the business segment regarding its sustainability strategy. Harquebus has provided services for this company for over eight years.